(York, NE) – Central Valley Ag (CVA) has been honored by Precision Farming Dealer as the 2018 recipient of its 6th annual Most Valuable Dealership award.
“We’re truly honored to receive this prestigious award,” said Karl Hensley, senior vice president of agronomy. “The recognition helps underscore the emphasis our cooperative puts on constant innovation.”
An independent panel of judges evaluated each of the 27 dealership nominees on precision farming sales growth and diversity, along with how each nominee generates revenue from hardware, software and precision service. The judges also analyzed less quantifiable elements that define the best precision farming dealership, such as employee training, performance standards, innovation, sustainability and community involvement.
CVA marks the third time a farm cooperative has captured the honor.
“It all starts with service,” said Keith Byerly, Advanced Cropping Systems manager for CVA. “To succeed, we need quality employees who are willing to learn something new every day and be able to adapt to each individual grower’s situation and needs. At the end of the day, the widgets are only as good as the person behind them.”
CVA launched its precision ag department more than 20 years ago, and today has a 26-person team dedicated to precision farming operations along with a central dispatch and 48 agronomy locations that operate 60-mile geographies. CVA offers a variety of precision services, including yield and field mapping, GPS and RTK signal subscriptions, soil sampling and equipment installations, and data analysis.
As noted by the judges, “CVA has an extremely balanced and service-oriented approach to their precision ag business.” “The completeness of their precision business is impressive. It’s not just hardware or agronomy. They blend it together in an impressive manner.” “I like that they utilize field research and test plots to prove ROI to customers, rather than just pushing products out the door.”
CVA joins previous award recipients Brokaw Supply Company, Fort Dodge, Iowa (2013); South Dakota Wheat Growers, Aberdeen, S.D. (2014); Ag Info Tech, Mount Vernon, Ohio (2015); Hoober Inc., Intercourse, Pa. (2016); and Southern States Cooperative, Richmond, Va. (2017).